Meta Ads for D2C Brands

Performance marketing for D2C brands that want to know what each rupee of ad spend actually returns.

Why most D2C Meta ads underperform

• Tracking is broken or incomplete, so Meta optimises on bad data
• Budget is split across too many audiences and never gets enough volume to learn
• Results are judged on clicks and CPC instead of orders or qualified leads
• The same creative runs until it burns out
• Scaling happens on hunches, not on winners

What we do

• Audit your ad account and tracking (pixel and events) before spending more
• Structure campaigns for prospecting and retargeting, using CBO where it fits
• Test creatives in a steady cycle and scale only what works
• Run lead campaigns for brands where the sale closes on a call or chat, and sales campaigns for direct online purchases

What we measure

CPL for lead generation, CAC and ROAS for sales. We compare Meta's reported numbers with your actual orders or leads, because platform attribution tends to over-credit itself. If the two disagree, we trust your data.

What we need from you

• Your own ad account and Business Manager, with us added as a partner
• Your margins and a target cost per result, so we know what a good number is
• Product access and creative assets, or the go-ahead to build them
• Order or lead data so we can check results against reality

Who it is for

D2C brands already running Meta ads on their own who suspect something is off but cannot pin down what. Ad spend is separate from our management fee and paid directly to Meta.